Coffee is pretty much the most amazing thing in the world, or at least it’s the most amazing thing at 6AM. Each cup is unique because each batch of beans is individual.
You know this because you care about coffee. You care about the earthy undertones, and the full-bodied nuttiness of each cup. You also care about the beans used to create it.
In fact, you just might have created your own coffee roast that’s full of rich flavors, and now you’re ready to share it with the world.
You’ve already done the hard work. You’ve already put in the time crafting a superior coffee bean, but now you have to prove it. What’s more, now you have to package it. Your creative labor of love now is ready to meet cold, hard logistics.
Three Things to Know about Your Coffee Packaging Options
That’s where packaging wholesalers like Uline come in to help. They provide a variety of simple packaging solutions to make those cold logistics hot and fresh just like your coffee.
You can buy in bulk, save money, and build your brand, all in a few simple steps. Here are the three things you’ll need to consider as you begin buying your coffee packaging.
1. What Bag is Right for Your Beans?
Your coffee beans are special. They’re different from your competitors, and you want packaging that reflects that. To accomplish this you need the freedom to make a lot of design decisions.
To the untrained eye, a coffee bag is just a coffee bag, but not to you. You lie awake at night considering whether a flat-bottomed pouch, or a gusseted bag will look better on the shelf. Will a traditional laminate finish be enough to appeal to your customers, or do you need to spring for a metallic finish?
Then there is the size to consider. Are you ready to package one-pound bags, or do you need to work up to it? Should you start with sample pouches at farmers markets and other small events before putting the money into such a big investment?
You’ll also want to consider how your bag reflects your mission. Are you advocating sustainability and environmentally friendly measures? If so, you’ll probably want to use bags made of recycled materials.
Are you interested in taking a minimalist approach in which the coffee speaks for itself? In that case, a window bag, where the beans are visible, might help you catch customers’ attention.
2. What Special Features Do You Need?
Get ready to spend a lot of time thinking about things you never thought mattered until now. Like whether or not your bags should have a tear notch and if so, how far down the bag should it go?
It’s important to consider the special features your bags will need because something as simple as a tear notch can improve your customer’s coffee experience. A better experience means more repeat customers, and in such a limitless coffee market, that’s important.
They help preserve your beans both on your shelves, and in the cupboards of your customers. The longer and better your product stays fresh, the tastier each brewed cup will be.
That means satisfied customers who keep coming back for more.
3. How Will You Make Your Packaging Stand Out?
As you begin looking at packaging wholesalers you’ll start to notice that they offer very similar products. The bags might start to blend together. It’s hard to envision your coffee catching anyone’s eye when all the samples are plain and blank.
That’s why the designs and labels you use are so important. You’ve made the important preliminary choices. You’ve created the outline of the perfect bag for your beans, and now it’s time to fill it in. Now it’s time for the bells and whistles.
Uline offers blank bags that you can adhere labels to, and PBFY and Roastar allow you to upload designs for totally custom bags in your own totally awesome designs.
Whether you’re printing directly on the bags or adding labels, you’ll want to make sure you’ve spent time honing your logo and graphics. Is it easy to read? Can customers easily identify the type of roast? Is your coffee blending in or standing out?
To answer these important questions you’ll probably want to enlist the help of a professional graphic designer. Sites like Design Hill allow you to contact freelance graphic designers who can use their expertise with typography and graphics to create a design to fit your product and your target audience.
Turn Your Coffee Packaging Knowledge into Profits
By spending time considering what kind of coffee bags you’ll need, what kind of special features they should have, and how they should be labeled, you’ll be able to create the perfect packaging for your brand.